Provides first hand market insight allowing for competent business planning and efficient market communication for national and international businesses and industries. Technology and service industries are our focus, as well as brand-driven consumer markets.
We provide our customers with tailor-made solutions that focus on critical-to-success market intelligence and competitive superiority. All our solutions are designed to transform into successful decisions and action.

Whatever we analyze for you,

• Customer Satisfaction and Loyalty
• Employee Satisfaction and Motivation
• New Product and Price Acceptance
• Brand Awareness and Equity

the value of our work emerges through a complementary consideration of all inherent layers.

Customer Analytics

• Customer satisfaction measurement
• Loyalty measurement
• Transaction-related feedback systems
• Relationship analytics / CRM-applications

Market Analytics

• Market potential analysis / Cluster-Projections
• Product research / Adaptive conjoint analysis
• Segmentation studies / Discriminant analysis
• Price-sensitivity studies / Van-Westendorp-analytics
• Communication-efficiency-studies

Corporate Analytics

• Employee satisfaction and motivation
• Corporate value mapping
• Internal communication-efficiency and strategy penetration
• Change program feedback-systems / Event-efficiency

We are well acquainted with your business processes and market structures, and know how to find out about the optimal business setting in a competitive market place. Our success stories live on the ability to adapt best practice business plans both to mature and emerging markets, both in periods of growth and in crisis.

Market insight will break down into market scenarios, feasibility assessment and business planning, and finally into market communication plans in a seamless, efficient way – all with the utmost respect to your existing business processes.

Feasibility studies
Many of our customers address us when they stand in front of an investment decision. They need a feasibility study that reliably reflects all chances and risks and helps you to “play” around with a diversity of alternatives and scenarios.

Thus the feasibility study becomes a very useful tool both for evaluating your own business, for a better understanding of the development potential, the details and the alternative scenarios, but also for getting financial resources (banks, structural funds, private investors).

These are the typical steps of our feasibility studies:

Step 1 - Analysis and evaluation:

• Review all existing documents and concepts
• Evaluate and complete the ideas and concepts
• Micro and macro analysis
• Demand and supply analysis
• Local and regional trend analysis
• Infrastructure , access possibilities, plan analysis
• Competitor analysis
• Motivational analysis of the target group
• Identifying alternative scenarios
• Choosing the preferred scenarios (based on risk, opportunities)

Step 2 - Concept

2.1 Qualitative concept:

• Brand definition: mission, vision, values, competitive advantage
• Identifying the elements that support the brand
• Identifying social and environmental elements
• Target group definition
• Functional concept
• SWOT analysis
• Marketing concept
• Operational concept
• Software (services)
• Hardware (buildings, equipment)
  

2.2 Quantitative concept:

• Financial analysis

Step 3 - Final report

• Recommendations

Note: Due to the increased number of feasibility studies set up in order to get financial resources we’ve developed a basic structure in accordance with financial institutions requests ( datorita numarului crescut de studii de fezabilitate intocmite in scopul obtinerii de finantare am dezvoltat o structura de baza in conformitate cu cerintele institutiilor financiare ( predominant financial analysis)

Market analysis, strategy development and business planning frequently result in a need for new marketing communication concepts and sales initiatives. To ensure a seamless and spirit-protecting translation of business plans into marketing action, Adversus Consulting offers to its customers a variety of frequently needed services and BTL-programs, many of them having become a typical part of our turn-key-projects:

INTERNAL LIVE COMMUNICATION:

• Conventions, conferences and workshops
• Development of corporate culture and values
• Trade channel communication
• Merger and restructuring
• Change communication
  

EXTERNAL LIVE COMMUNICATION:

• Trade fairs and exhibitions
• Exhibition stands
• Events
• Business centers
  

Events:

• Customer events
• Corporate events
• Receptions
• Kick-offs and launches
• Product presentations
• Product trainings
• Annual conventions
• Sales conferences
• Trade channel events
• Incentive programs
  

Sales:

• POS Communication
• Merchandizing
• Sales promotion
  

Screening your sales process for barriers to be removed.